I will be interested to see how this turns out! Pe...

2009-08-06T15:56:00.683-07:00

I will be interested to see how this turns out! Personally, I don't use Tide at all because it's too strong for my skin. It seems to me that Tide did not build anything, other than a lower price, into the benefit of purchasing this product. And as you said, they are not even creating a new market.

Could they be doing this? Could they be trying to capture the "lower end spender" with the brand name of "Tide", so feel better about yourself because now you can have Tide, albeit, not as good, because, afterall, you're a low end spender? Uh, that's pretty convoluted, huh?

Sort of like Sauve products. No, they're not Toni & Guy, but they're not at the Dollar Store either.

Great post, as usual.

(aww, cute pic!)

Comments on Zen and the Art of Innovation Breakthroughs: Tide Basic...a disruptive innovation?

I will be interested to see how this turns out! Pe...