Yesterday, Autodesk Inc, the design software company, announced that they have created a new approach for corporate greenhouse gas target setting. Called Corporate Finance Approach to Climate-stabilizing Targets (C-FACT), the open source methodology is intended to create a standard for how direct and indirect carbon emissions are reported by companies.At Peer Insight, we always tell our clients to identify their control points—things they are leveraging to lock out the competition and lock in customers. Creating the standard is a common control point approach, especially in the technology arena. We see this everyday in consumer technology markets (e.g. AAC vs MP3 for digital music, Blu-Ray vs HD DVD for DVD players).
In GHG reporting, creating a common standard will be essential if the upcoming Copenhagen discussions go as planned. As the Autodesk press release suggests, GHG target setting is a little bit “like the Wild West, with few laws, little scrutiny, and quite a bit of aimless shooting.”
It’s hard to say whether Autodesk really is the right company to own the standard (and hence, the control point). But it’s great to see that a design-oriented company is using its resources and knowhow to address a key environmental issue.
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