Earlier this month, the Pentawards--an international packaging design awards competition that is juried by agency and design leaders from around the world--announced their 2009 winners.The winner for the 2009 Diamond Pentaward for Best in Show was Kimberly-Clarke for their Kleenex "Perfect Slice of Summer" tissue box series.
I'd never heard of the Pentawards before, but it's great to know that great packaging design is being acknowledged. In advertising, the Clio Awards are held in high-esteem, and companies go out of their way to ensure submissions are made for that competition. Here's hoping that the Pentawards will elevate packaging design in a similar fashion.
1 comments:
Thanks for giving packaging the credit it deserves. Often times people don't realize how much packaging drives their purchases. A good product can be passed up because of its lack of design.
I like what Kleenex did here and it fits the design objective. However, I'm a minimalist and prefer the clean look of the Gold Pentaward – http://blog.pentawards.org/?p=1351.
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