Self-Quantifiers Customer Experience: Positive Energy

A few blogs ago, I wrote about self-quantifiers and the potential value of a self-quantifier customer experience for alternative energy. To my surprise, Positive Energy, an Arlington, VA-based company, has already taken advantage of this concept.

Using a combination of behavioral economics, marketing analytics, and proprietary software, Positive Energy assesses energy usage by neighborhood and sends comparative reports (on behalf of the local utility) to individual consumers. To reinforce positive behavior, consumers who are relatively energy efficient compared to their neighbors get a series of smiley faces on their report! People who are below average used to get frowns, but too many people complained.

Would taking a peek at your neighbor’s utility bill inspire you to “keep up with the Jones” and change your energy usage behavior? A number of utilities in California, Washington, Illinois, Minnesota, and New York (representing approximately one million homes) are betting yes.

Creating new customer experiences continues to be one of the greatest levers for innovation in many industries. To learn more about Positive Energy’s Home Energy Report customer experience, check out their web site.