Building a Great Design Organization: P&G

Every week, I meet with Fortune 500 senior executives who are looking for a playbook on how to build great design organizations. To me, they should look no further than Procter & Gamble and the work that Claudia Kotchka did to make design a new core capability.

The following video of Claudia Kotchka’s presentation at IIT's annual conference in 2008 should be standard training material for every design-oriented senior executive.

Claudia Kotchka on innovation at P&G, Institute of Design Strategy Conference, May 2008 from IIT Institute of Design on Vimeo.