A number of my CPG clients are always looking for great examples of packaging in their industry. And while the food/beverage players are relatively weak in this regard, I feel that the liquor companies always step it up a notch. Check out the Samurai vodka bottle below:
Of course, alcohol companies have a little bit more margin to play with, but it's still interesting to note that great packaging is a key core capability and point of difference for these companies and not other CPGs.
Of course, alcohol companies have a little bit more margin to play with, but it's still interesting to note that great packaging is a key core capability and point of difference for these companies and not other CPGs.
6 comments:
Nice!
Looks very slick! :)
This blog has run its course...please shut it down within the next twenty four hours...thank you, Anonymous!
I am going to be reading your blog daily! You write about things that are of great, great interest to me. Well done. I just wrote yesterday about branding and how important it is- and found one company I'm over the moon happy with- www.onefastbuffalo.com
Thanks Entrepreneur Chick! I'm excited to hear that someone finds my writing to be of value, and I look forward to checking out your blog too!
You are quite welcome.
You are an invaluable source to me. I appreciate what you are doing here @ Zen!
Are you on Twitter yet? Ooooh, I love Twitter!
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